Tiktok has currently emerged as a feasible marketing platform for brands and content creators alike. It’s one of the most downloaded apps in the iOS store with about 500 million active users. No wonder it has become a popular marketing destination for many smart brands.
Tiktok marketing can help achieve your ROI especially if your target audience includes Gen Z and teens. This is because this group makes about 41% of Tiktok users. There are two smart ways you can make inroads in TikTok. First, you can create your own content or you can choose to partner with famous Tiktokers.
Besides helping spread your brand’s message faster, TikTok influencers are cheaper in the longer term. Not to mention the engagement they generate is organic and also long lasting. To make it easier for you to find the right Tiktokers, we’ve listed the most popular TikTok influencers in the UK.
Kyle Thomas – 29.2 Million Followers (@Kylethomas)
Ever wanted to know how your day would be? Astrology might have an answer for you. In fact, this is exactly how Kyle Thomas became one of the most followed Tiktokers in the UK.
As an astrologist, Thomas has been featured on Hulu, ABC Network, the cosmopolitan, refinery29, elite daily, and the bustle.
At only 16 years old, Thomas has been trending on TikTok with 29.2 million followers and 1.1 billion likes.
Abby Roberts – 16.6 Million Followers (@Abbyroberts)
The uplift of the cosmetics and beauty industry is making people famous quickly. Many Tiktokers are doing short makeup tutorials and since everyone loves to look stunning, the short video makeup tutorials are very popular for this.
Among the many makeup tutorials TikTok videos, Abby Roberts videos are the most popular.
She is a very talented makeup artist known for creating phenomenal looks. At just 19 years old, her makeup skills have made her one of the most influential Tiktokers in the UK.
Holly H – 16.3 Million Followers (@hollyh)
The third on our list of the top UK Tiktokers that you should see is Holly H. She’s a Briton Tiktok influencer who’s well known for her splendid makeup tutorials on TikTok.
Wait a minute! Holly H isn’t just known for the makeup videos, she is also very popular because of her funny and lip-synced videos.
She’s the third most popular Tiktoker in the UK with 16.3 million followers.
Shauni – 14.8 Million Followers (@Itzshauni)
Finally, we have Shauni, a fun-loving girl. She is one of the most followed Tiktokers in the UK with 368.1 million likes and 14.8 million followers.
She’s become famous on TikTok because of her funny videos based on comedy, adorable duets, trending challenges, transitions, and lip-synching. She has a great personality that makes her videos stand out.
Newsround. (2020, September 11). BBC. https://www.bbc.co.uk/newsround/54101244
You may not want to get your beauty tips from TikTok. (2021, June 22). The New York Times – Breaking News, US News, World News and Videos. https://www.nytimes.com/2021/06/15/style/you-may-not-want-to-get-your-beauty-tips-from-tiktok.html
Westcott, B. (2020, November 6). TikTok exec says she ‘misspoke’ in hearing about the app censoring Xinjiang content. CNN. https://edition.cnn.com/2020/11/06/tech/tiktok-xinjiang-censorship-uk-intl-hnk/index.html